What is the purpose of the theatricalization of the point of sale?
Conseils Force de Vente & Merchanding I Actus Techsell , Insight Tendance I ActualitésTechsell: Force de Vente & Merchandising
From the theatricalization of the point of sale to experiential marketing via polysensory marketing, the “show” in shop in the broadest sense of the term, is a hit. To the…
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